The bridge label

The Bridge Label, known previously as just “The Label,” was a student-run business on Mizzou’s campus. They sold student-made clothing via their Instagram profile @thebridgelabel. While working with The Label, I created transition graphics for the Instagram grid to announce new clothing drops, administered Follow Friday Instagram stories, tracked customer engagement with the page, and contributed a spread to their first ever look-book.

1) GRID graphics

Photographer: Anne Tenkhoff

2) Follow Friday Graphics

Through my time at The Label, I created Instagram story graphics for a series posted every Friday called “Follow Friday, where The Label highlighted and connected with other small businesses that also operated and sold merchandise via Instagram or the Internet.

Instagram accounts featured: @poppydotco, @wearetumble

3) Lookbook Interview Spread

One of The Label’s former owners, Julia Rogers, was the mastermind behind the company’s first ever look-book, based off of its first clothing drop colors: red, yellow, and blue. The book was called “The Primary Edition,” and for my spread, I interviewed Mizzou design student alum, and former merchandise contributor to The Label, Lovell Cox.